At its General Assembly on 25 May, the World Plastics Council members approved the WPC’s brand refresh. This is most strikingly symbolised by the new logo; a wordmark set within a speech bubble. The unusual shape of the “R”, “P”, and “T” in “World Plastics Council” is a nod to the versatility of plastics, while the speech bubble reflects the organisation’s efforts to represent the voice of the plastics industry on key topical issues and its openness to dialogue with all stakeholders.
Members are encouraged to update the logo on their communication assets; the logo can be downloaded here with the password they received in their emails